Book description
Make a Difference with your Marketing will help you take your
marketing skills to a whole new level. By honing your imaginative
skills and instilling great creative planning into your marketing, you
can be sure that the results will keep you ahead of the competition.
Your author, Jonathan Gabay, is one of the country's most respected
creative brand consultants, and currently works with some of the
world's biggest brand names. Author of no less than 13 books, and
Course Director at the C. I.M. (Chartered Institute of Marketing),
Jonathan's unparalleled insight and experience will provide you with
all you need to target, brand, market and sell like you never have before!
NOT GOT MUCH TIME?
One and five-minute introductions to key
principles to get you started.
AUTHOR INSIGHTS
Lots of instant help with common problems and
quick tips for success, based on the author's many years of experience.
TEST YOURSELF
Tests in the book and online to keep track of
your progress.
EXTEND YOUR KNOWLEDGE
Extra online articles at www.
teachyourself. com to give you a richer understanding of marketing.
FIVE THINGS TO REMEMBER
Quick refreshers to help you remember
the key facts.
TRY THIS
Innovative exercises illustrate what you've learnt
and how to use it.
