Book description
Fully revised for today's practical copywriting requirements, Improve
your Copywriting, by one of the UK's leading copywriters, reveals some
of advertising's greatest creative secrets.
From planning to implementation, it will guide you step-by-step
through copywriting skills for a range of disciplines,
including:
- the internet
- radio and TV
-
business-to-business
- public relations
-
recruitment
- charities
- ...and many more!
Throughout the book you'll find quick tips and author insights
summarizsng what you have read and exercises for you to do. A
practical glossary with useful addresses will help you to build you
skills even further.
So if you are ready to have fun whilst learning how to succeed in
one of the most exciting areas of marketing communications, read this
book and explore your full copywriting potential.
NOT GOT MUCH TIME?
One and five-minute introductions to key
principles to get you started.
AUTHOR INSIGHTS
Lots of instant help with common problems and
quick tips for success, based on the author's many years of experience.
TEST YOURSELF
Tests in the book and online to keep track of
your progress.
EXTEND YOUR KNOWLEDGE
Extra online articles at www.
teachyourself. com to give you a richer understanding of copywriting.
TRY THIS
Innovative exercises illustrate what you've learnt
and how to use it.
