Book details

Book description

How do translation companies, multilingual international organizations and individual translators measure and improve the quality of their translations? This book reports on the range of approaches to quality assurance across the translation industry, from Norway to China, from the individual freelance working in a home office to the largest translation supplier in the world. Best practice is outlined for a range of translation scenarios, enabling readers to learn from others' experience - and mistakes. The author also draws on over a decade's experience to outline the potential to improve quality by exploiting modern technological support tools such as translation memory software.

New and experienced translators will gain understanding of what employers expect (and reward); translation companies can learn how their peers and rivals manage this sensitive area of their work; clients will find out what levels of quality they can expect; and academics are provided with an illuminating insight into how quality is assessed and guaranteed in the profession today. Spanning four decades, these interviews with Michael Halliday provide a delightfully readable yet deeply thought-provoking exploration of the fundamental insights and continuity of stance toward the investigation of language as well as of the remarkable openness and adaptability that characterize Halliday the researcher and his work in systemic functional linguistic theory. Established researchers and those familiar with SFL as well as those who are just beginning to encounter this meaning-oriented theory of languageà Â-as was the case for my graduate studentsà Â-can expect to experience wonderful à  ahaà  moments that will help them understand more deeply the contexts and commitments that have long guided Hallidayà  s à  appliable linguisticsà  and the humane qualities and generosity of spirit that make it so enormously appealing as a theory of language for our times. Joanna Drugan is Senior Lecturer at the School of Language and Communication Studies, University of East Anglia, UK. Additional Bio