Book description
Cast the right bait, and reel in the sales!
Sales expert Joseph DiMisa draws on his experience as a seasoned
saltwater fisherman to explain how to land the big one, or sale,
through the eyes of an angler. In The Fisherman's Guide to
Selling, DiMisa explains strategies used for catching everything
from small fish (frequent transactional sales) to big game fish (a GBP
100k+ account). Handy sales tips, useful checklists and a bounty of
clever fishing metaphors complement the content to describe a
successful sales process that any salesperson will benefit from:
- knowing what the fish (clients) are biting
- keeping the tackle box full
- casting a wide net and checking the lines
- and preparing for rough seas ahead
Joseph DiMisa has 15 years of experience in Direct Sales and
Marketing Management, Training, Operations, Compensation and Quota
Setting, Strategy Planning, and Telephone Sales. He has consulted with
startup and large organizations including BellSouth, Chase Manhattan,
and Cingular. DiMisa is currently head of the Sales and Marketing
Practice at Sibson Consulting, a division of the Segal Company.
