Book description
In many ways, an individual's DNA determines their destiny.
Companies, like individuals, have an organizational DNA. The DNA of
Leadership helps leaders and organizations understand how to shape
a company's genetic code for success by communicating,
differentiating, and innovating - within relationships, teams,
organizations, and with clients and customers. Expert author, Judith
E. Glaser identifies seven vital leadership practices that can reshape
an organisation into a WE-centric culture - a culture that will enable
people to effectively work together during times of transformation.
These seven practices can be ''grafted'' into meetings, conversations,
new product development, strategic initiatives, and even mergers and
acquisitions, to maximize results and allow leaders and organizations
to leverage talent in amazing ways.
Judith E. Glaser is an executive coach and the CEO/President of
Benchmark Communications, Inc. Her high-powered client list includes
IBM, MSNBC, Verizon, AT&T, NYNEX, Price WaterhouseCoopers, Revlon,
PepsiCo, Slim-Fast, Liz Claiborne, Donna Karan, Coach, Inc., Citibank,
BankBoston, Pitney Bowes, Exxon, and Reader's Digest. She has been
featured in the New York Times and on The Today Show.
''Every person has instincts for greatness. We instinctively want
to do well, to contribute, and to be included on the winning team.
No one has to teach us these desires; they are built into our
DNA.'' --Judith E. Glaser
