Book description
Let's face it - the business world today is nothing like it was ten
years ago. Marketing budgets are tighter, consumers are more
skeptical, and social media has changed forever the way we talk to our customers.
In this new edition of his bestselling The Ultimate Marketing
Plan, industry expert Dan S. Kennedy integrates such tools as
social media marketing, networking, and strategic memberships into a
complete plan that will strengthen your customer base without breaking
your budget.
Packed with updated examples, marketing techniques, and contributions
from experts, Kennedy shows you how to catapult your company to the
cutting edge.
Dan S. Kennedy
is an expert on marketing and sales who has been writing and speaking
about these topics for twenty years. His popular newsletter,
The No
B. S. Marketing Letter
, reaches thousands of people in the United States and Canada. Every
year he and his network of consultants help tens of thousands of
entrepreneurs succeed.
