Book description
Is your business struggling to stay afloat? Are you overwhelmed by
the challenge of building an organization that can be a market leader?
Well, now is the time to stop going in circlesÂ-find a new direction
and re-imagine your company. In this hard-hitting guide, renowned
international corporate consultants and professors Leo Hopf and
William Welter show how to breathe new life into your firm.
Using revealing case studies from Seagate to Harley-Davidson, they
offer such key strategies as:
- Repackaging products to widen the range of your target
demographic
- Revising your profit model to improve your
margins
- Moving up- or down-market to attract new
customers
- Using core competencies to enter new markets
- Conducting business at a different time to reach new
customers
You'll need to take a risk to reap the rewards.
But this blueprint for growth will supply you with the confidence to
start on a different path. So forget the same-old tired tactics.
Instead, make things happen by making over your business! It's crucial
to the livelihood of your enterprise, and Hopf and Welter give you
everything you need to get it right.
Leo Hopf, founder and CEO of Teamhopf, works as a consultant to
guide business clients to improve their decision-making and
strategic-thinking capabilities. He teaches at Stanford University and
the Carlson School at the University of Minnesota, where he has been
named a Fellow of Executive Education. He holds an MBA from the Amos
Tuck School.
William Welter is a consultant and educator who has conducted
workshops for McDonald's, Walgreens, Starbucks, and the Institute for
Management Studies. He is the coauthor of The Prepared Mind of a
Leader: Eight Skills Leaders Use to Innovate, Make Decisions, and
Solve Problems. He is a Fellow in Executive Education at the
Carlson School of Management at the University of Minnesota.
