Book description
iPad Design Lab - Basic is about storytelling in today's world,
as more and more people consume information using the iPad and other
tablets. This guide is the first to analyze the way that consumers
take in information on the tablet platform and to help journalists and
designers better understand the potential of this exciting medium.
Written by Dr. Mario R. Garcia, Founder and CEO of Garcia Media and
founder of the the Graphics & Design program at The Poynter
Institute for Media Studies, this guide offers insight from the
author's more than 40 years of experience consulting with such
publications as The Wall Street Journal, The Washington Post, Die
Zeit (Germany), El Tiempo (Colombia) and South China
Morning Post (Hong Kong). iPad Design Lab - Basic offers
insights into storytelling, navigation, look and feel, multimedia,
advertising, economics and the modern media ecosystem. Anyone who
wants to learn how to present content on the iPad will benefit from
this indispensable guide.
PLEASE NOTE: This is the Basic version of Mario R. Garcia's
iPad Design Lab. It contains all the images and external
links of the original, but lacks the original's navigation scheme,
interactive photo galleries, videos, audio introductions and glossary.
Video and audio from the original are available in the enhanced
edition of this book, iPad Design Lab - Basic Plus.
