Book description
Want to make your design business a success? Start here.
Fellow Designer,
In your career you may have been like me: Trying to keep projects on
the rails and clients happy. Digging through blogs for useful advice.
Wondering if there was a better way to handle all of the demands of
being a design professional and running a creative business.
The wisdom contained in Success By Design: The Essential Business
Reference for Designers will help you become a stronger
businessperson and better plan your career path as a design leader.
This book was born from in-depth interviews with a slew of successful
designers, studio directors, project managers, and client service
professionals across a wide range of creative industries. It
contains the business secrets I needed the most when I started as a
designer sixteen years ago.
--David
David Sherwin is an interaction designer and creative director
with a depth of expertise in developing compelling solutions for
challenging business problems. His first book was Creative
Workshop: 80 Challenges to Sharpen Your Design Skills (HOW Books).
David is currently a Principal Designer at frog, a global innovation
firm, where he helps to guide the research, strategy and design of
novel products and services for some of today's leading companies and
nonprofit organizations. He is also a senior lecturer in the BFA in
Interaction Design program at California College of the Arts. He has
spoken and conducted workshops at events such as SxSW, Interaction 11,
HOW Design Live, as well as at several design schools. His writing has
appeared in TheAtlantic. com/Life, A List Apart, PSFK. com,
HOW and many other periodicals.
He lives in the San Francisco Bay Area with his wife, the poet and
writer Mary Paynter Sherwin. In his free time, he maintains the blog
ChangeOrder at www. changeorderblog. com.
