Book description
THE NEXT BIG IDEA IS OUT THERE - You just have to know how to spot it
Creativity is crucial to business and design success. How do you
unleash bursts of creativity, increase occurrences of spontaneity and
ultimately find great ideas? Through anecdotes, interviews, quotes,
tips, creative exercises and success stories from the biggest
corporations in the country, author Sam Harrison shows you how to
think outside the box - then throw away the box for good. You'll be
encouraged to:
- Listen and observe
- Step outside your daily routine
- Explore through travel
- Find ideas in nature
- Break out of ruts
- Learn from mistakes
- Get past the surface
- Connect existing ideas
Busy professionals CAN learn how
to peek under the mundane to find the magical, to find insights rather
than information, and to learn what makes their clients laugh, cry,
scream - and ultimately buy.
