Book description
Expand your strategic capabilities and technological understanding!
Your clients are looking for an expert--someone who understands
rapidly changing technology and can provide strategic insight into
their web projects from inception and development to launch and
beyond. Are you that person?
Today, designers are expected to provide a level of web expertise
that extends far beyond just good design. The Strategic Web
Designer provides you with a foundation that will allow you to
keep your bearings in an industry filled with constant technological
change. You'll learn to:
- Plan web projects
- Organize
information in ways that make sense
- Understand
analytics
- Optimize content for search engines and mobile
technology
- And more!
More than a book about
building websites,
The Strategic Web Designer is your guide to
thinking about the web in a strategic and comprehensive manner. Be
more than just a web designer--take charge of your web projects and
make yourself invaluable to clients.
Christopher Butler (Twitter: chrbutler) is vice president of
Newfangled (www. newfangled. com), a web development firm on the
cutting edge of modern digital marketing and technology. He's written
extensively on the the current and future state of the web for
Newfangled's own monthly newsletter and blog, as well as Print
Magazine's Imprint blog and Smashing Magazine.
