Book description
Good Design, Down to the Letter
Packages on store shelves, posters on building walls, pages of a
website--all contain information that needs to be communicated. And at
the heart of that communication is type: visually interesting,
interactive, expressive and captivating. Each letter must come alive;
therefore, each letter must be carefully crafted or chosen. A solid
foundation in typography, as well as an understanding of its nuances,
will help you optimize your visual communication--in whatever form it takes.
By breaking down the study of type into a systematic progression of
relationships--letter, word, sentence, paragraph, page and
screen--award-winning graphic designer and professor of communication
design Denise Bosler provides a unique and illuminating perspective on
typography for both print and digital media and for designers of all
skill levels.
Through instruction, interviews and real-world inspiration,
Mastering Type explores the power of each typographic
element--both as it stands alone and as it works with other
elements--to create successful design, to strengthen your skill set
and to inspire your next project.
