Book description
Brainstorming in your office, your school or your group, it may have
already become a bad word. You re charged with generating a great idea
&the next big thing &the perfect concept. But you only have a
limited amount of time, and you have to do it with your whole team.
There s great pressure to come up with something outstanding. Working
with a team can be difficult, and generating viable ideas with a team
can be even harder. But a solution is at hand! Caffeine for the Creative
Team is the only tool you need to encourage successful brainstorming.
This collection of short, focused creative exercises is just the boost
you need get your team s collective brain working. Inside, you ll find:
All new exercises targeted to teams, each labeled for the appropriate
sized group; Powerful tools to call on everyone in the group to think
differently, leading to fresh insights; Interviews with real designers,
some of the brightest creative leaders in the industry who have
first-hand experience with brainstorming in teams each one sharing
valuable insights and team brainstorming techniques. Caffeine for the
Creative Team offers a solution to those dry, boring, unproductive
brainstorm sessions you might be used to. Crack it open and start
innovating today. Brainstorming in your office, your school or your
group, it may have already become a bad word. You re charged with
generating a great idea &the next big thing &the perfect
concept. But you only have a limited amount of time, and you have to do
it with your whole team. There s great pressure to come up with
something outstanding. Working with a team can be difficult, and
generating viable ideas with a team can be even harder. But a solution
is at hand! Caffeine for the Creative Team is the only tool you need to
encourage successful brainstorming. This collection of short, focused
creative exercises is just the boost you need get your team s collective
brain working. Inside, you ll find: All new exercises targeted to teams,
each labeled for the appropriate sized group; Powerful tools to call on
everyone in the group to think differently, leading to fresh insights;
Interviews with real designers, some of the brightest creative leaders
in the industry who have first-hand experience with brainstorming in
teams each one sharing valuable insights and team brainstorming
techniques. Caffeine for the Creative Team offers a solution to those
dry, boring, unproductive brainstorm sessions you might be used to.
Crack it open and start innovating today.
