Book description
At last, in this book, the great paradox of measurement is resolved.
According to the authors' original -- and revealing -- research
companies that manage by measurement outperform less disciplined
competitors by an average three-year return on investment of 80 percent
versus an average ROI of 45 percent. Yet few companies have put in place
a disciplined approach for measuring the key nonfinancial, strategic
performance areas that are so crucial to a firm's success.
Bullseye! treats measurement as a key senior-management
business issue. The authors explore the role of measurement in adding
clarity and specificity to an organization's strategy, and in driving
efforts to translate strategy into operational initiatives and
business results.
Organizational change and measurement experts William Schiemann and
John Lingle have written the first book to provide a complete detailed
blueprint for implementing a strategic measurement system. To resolve
the measurement paradox, they have created as the centerpiece of
Bullseye! a detailed case study that describes a four-phase
process that will successfully transform any company into a
measurement-managed organization. The four phases of this process are:
defining a strategic business model, designing measures to support the
model cascading the model and measures throughout the organization,
and embedding the measures into the leadership processes of the organization.
In eminently readable prose, the authors confront head-on the
powerful forces that conspire to prevent a company from gaining the
full value from its measurement system. In the process, Schiemann and
Lingle have developed an integrative framework that covers all the
major measurement areas: markets and customers, finance, people,
operations, the environment, and suppliers. In fact, the authors go
Beyond other published accounts of measurement systems by providing
strategic tools to manage customer, community, environmental, and
regulatory stakeholders along with suppliers, and adaptability -- the
level at which a company learns and innovates. Focus and speed, they
argue, are the essential competitive qualities. Following the
guidelines recommended in this book, executives with responsibility
for setting and implementing strategy should be able to make
significant improvements in three months and major changes within a
year. Bullseye! is must reading for all general managers at the
corporate, division, and business-unit levels.
Bradley T. Gale author, Managing Customer
Value Bullseye! provides a broad overview of performance
measurement and a comprehensive process for implementing
measurement-based management, supported by interesting case examples
and research findings.
William A. Schiemann is President of Metrus Group,
a Somerville, New Jersey-based consulting and research firm. He is a
frequent speaker and has consulted globally on organizational
transformation and strategic measurement for the past two decades. Dr.
Schiemann has published widely in journals and contributed chapters to
books on employee surveys and performance improvement.
