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How to Write a Business Plan

How to Write a Business Plan

by Mike McKeever

 eBook, Published by NOLO   (16 November 2010)

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Book description

Write a business plan that potential investors will embrace!

If you're thinking of starting a business or raising money to expand an existing one, you need a plan. Running a successful business requires a great deal of forethought, so write a business plan and secure your venture's future. How to Write a Business Plan will show you how to write the right plan for your business and design a loan package necessary to finance your business and make it work.

With this bestselling all-in-one guide you'll learn how to:

  • figure out if your business idea will make money
  • estimate operating expenses
  • prepare cash flow
  • create profit and loss forecasts
  • determine assets, liabilities and net worth
  • find potential sources of financing
  • think first before borrowing from friends and relatives
  • professionally present your plan to lenders and investors.

    How to Write a Business Plan provides spreadsheets that help you determine and forecast cash flow, financial statements, sales revenue, and profit and loss. It also provides three sample business plans for your own use.

    The 10th edition is completely updated, providing all-new online resources and updated examples of successful business plans. Mike McKeever has a B. A. in Economics from Whittier College, a Master's in Economics from the London (England) School of Economics and has done post-graduate work in financial analysis at the USC Business School. Mike has taught classes at numerous community colleges in entrepreneurship and small business management. Author of How to Write a Business Plan, he has published articles on entrepreneurship for Dow Jones publications, the Sloan Publications Business Journal and numerous newspapers and periodicals. Currently, Mike runs a company, Business Plan Workshop, in which his business plan book features prominently.

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