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How to Run a Thriving Business - Strategies for Success & Satisfaction

How to Run a Thriving Business - Strategies for Success & Satisfaction

by Ralph Warner

 eBook, Published by NOLO   (09 November 2004)

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Book description

How do you run a business that not only brings in the money, but provides satisfaction and personal growth as well?

Nobody can answer that question better than Ralph Warner, who co-founded Nolo in 1971 .

With How to Run a Thriving Business you'll discover the business philosophy and nuts-and-bolts advice that have let Warner thrive during three decades at the helm of a small business that began in the corner of a bedroom and now employs 100 people.

How to Run a Thriving Business breaks it all down with 17 ideas, including:

  • don't work long hours
  • choose a business you care about
  • embrace your best competitors
  • get and keep a competitive edge
  • innovate now and forever
  • market your business creatively
  • target your customers
  • react quickly to bad news

    How to Run a Thriving Business is the perfect read for anyone who's interested in starting a new venture, and for those who could use an infusion of practical advice to get back on track with an existing business. Ralph "Jake" Warner, after a brief hiatus from day-to-day management, is back in the driver's seat at Nolo. Widely recognized as a pioneer of the do-it-yourself law movement, Warner founded Nolo with Ed Sherman in 1972. He began publishing do-it-yourself law books written by him and his colleagues after numerous publishers rejected them. When personal computers came along, he added software to many Nolo books. When the Internet arrived, he pioneered online marketing of books. In addition to running the company for much of the past three decades, Warner was an active editor and author. He wrote many books, including Get a Life: You Don't Need a Million to Retire Well and How to Run a Thriving Business. Today, he serves as chief executive officer as well as chairman of Nolo's board of directors. During a three-year break earlier this decade, Warner embarked on a new business venture: TallTales Audio, an audio book production company devoted to children's storytelling, online and on CD. Warner holds a law degree from Boalt Hall School of Law at the University of California at Berkeley and an undergraduate degree from Princeton.

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