Book description
Perfect Persuasion is essential reading for anyone who
wants to improve their powers of influence. Written by Richard Storey,
an expert with years of experience in the field, it explains how to
identify other people's motivations, gives practical advice about
dealing with resistance calmly and effectively, and takes you through
every skill you need to win people over to your point of view. Whether
you need to influence colleagues at work or would like to make some
changes in your personal life, Perfect Persuasion has
everything you need to make sure you get your point across effectively.
The Perfect series is a range of practical guides that
give clear and straightforward advice on everything from getting your
first job to choosing your baby's name. Written by experienced authors
offering tried-and-tested tips each book contains all you need to get
it right first time.
Richard Storey
worked in the newspaper industry before moving into training and
development. An internationally known communication consultant with
twenty years' experience, he is the director of Sigma Training Services.
