Book description
As psychology advances its understanding of the mind and brain,
perhaps the last remaining bastion of mystery about why we do what we
do relates to love and attraction. However, recent research suggests
that even the mysteries of attraction are being revealed - which is
great news for those amongst us who would rather not leave seduction
to chance.
In this illuminating follow-up to his acclaimed bestseller, The
Motivated Mind, Dr Raj Persaud draws on the very latest research
to show not only how to increase your attractiveness generally, but
how to become absolutely irresistible to anyone. For example, do you
know... that experiments on dating can predict with over 80% accuracy
who will be attracted to who by whether just a few simple
conversational strategies are used on a date? why abnormally low
lighting is strongly associated with romance, why women wear blusher
on their cheeks, or lipstick to enhance their pouting lips? Or that
seeking to be agreeable on a date is not actually the most attractive
or successful strategy to use. And for anyone out there who is looking
for that rare combination of brains and beauty, there is reassuring
news: current research reveals that it is indeed perfectly possible to
guess a person's IQ from the way they look. Frank, witty and packed
with useful questionnaires and invaluable advice, Simply
Irresistible is the essential guide on how to catch - and
keep - your perfect partner.
Professor Persaud is a consultant psychiatrist working in the
British National Health Service at the world-famous Maudsley Hospital
in south London, and an honorary senior lecturer at the Institute of
Psychiatry, University of London. Uniquely for a doctor, he also holds
a first-class honours degree in psychology from University College
London, which recently awarded him the title of Fellow in recognition
of his ground-breaking work in psychiatry. Other medical awards and
honours include the prestigious Royal College of Psychiatrists'
Research Prize and Medal, the Denis Hill Prize and the Osler Medal.
Professor Persaud is the author of Staying Sane, From the
Edge of the Couch, and The Motivated Mind, and his work
has been published in academic medical journals, including the
British Medical Journal. He writes regularly for the national
press and hosts BBC Radio 4's All in the Mind - the only
broadcast series dedicated specifically to reporting on academic
psychology and psychiatry. He also appears regularly on television
programmes such as Question Time, Newsnight and
Tomorrow's World. In a recent poll of members of the Royal
College of Psychiatrists published in the Independent on
Sunday newspaper, he was voted one of the top ten psychiatrists in
the UK. He is married to an eye surgeon, has a son and a daughter, and
lives in London.
