Book description
How did Pixar go from producing CAT scan images to winning Oscars?
How did Steve Jobs turn Apple into a world-beating company?
How does Amazon's culture encourage innovation?
How can you find the creative solutions demanded by our
ever-changing world?
The answer, according to renowned business thought-leader Peter
Sims, is LITTLE BETS. In these fast-moving times, it's next to
impossible to predict what's around the corner, and harder still to
formulate a foolproof plan to deal with it. Truly innovative
companies, Sims argues, don't get caught up in projections and
predictions. Instead, they embrace uncertainty, take a chance, fail
quickly and learn fast.
This method has formulated thousands of modern advances, from
Google's PageRank to Starbucks coffee shops - if you harness its
power, what could you achieve?
PETER SIMS is the co-author with Bill George of the
Wall Street Journal
and
BusinessWeek
bestselling book
True North
. His work has appeared in the
Harvard Business Review
,
Fortune
and
TechCrunch
and he is a contributor to the Reuters and
Harvard Business Review
blogs. He received an MBA from Stanford Business School, where he and
several classmates established a popular course on leadership. He has
spoken or advised at such organisations as Cisco Systems, Eli Lilly,
Current Media, Molson Coors, Qualcomm and Frost & Sullivan. He
previously worked in venture capital with Summit Partners, a leading
investment company, and was part of the team that established the firm's
London office.
