Book description
This is a completely new and revised third edition of a bestselling
business book. It tells the reader how to make better deals, and is
packed with advice on hoe to handle negotiations whether for big stakes
(property, long-term contracts, companies, territories etc) or smaller
ones such as getting your car fixed, buying TVs or videos or negotiating
with spouses or colleagues. The growing economies of the Pacific Rim,
and the changing face of Eastern Europe are addressed in new examples
and case studies. Since the publication of the second edition in 1989,
Gavin Kennedy has developed other Self Asssessment Excercises which are
included, and the text has been made more interactive. It remains a
popular, lively and above all useful guide to every aspect of
negotiation.
