Book description
P>>
The objective of advertising is to change the behaviour of the
consumer so they purchase more of the product. That, at any rate, is
the theory. But Jimmy Lyle may have taken things a bit too far with
his controversial strategy for the UK launch of Kwench! When the new
orange soft-drink hits the streets, it triggers a series of events he
could not have anticipated. Certainly he never dreamed it would plunge
him into the twilight world of synchronised swimming. Nor did he think
it would end in murder ...<
'This exuberant, demonic novel, beautifully
constructed in its writing, is as tightly constructed as a cat's
cradle ... an undoubted triumph ... It sticks, appropriately, in the
mind like a hook' Mail on Sunday 'Brilliant ... Thomson's
achievement is to have put a thrillingly contemporary twist on the
institutionalised corruption theme of so much popular fiction'
Independent 'Thomson has the storyteller's knack of keeping you
glued to the page ... Impressive and compulsive' Telegraph 'Tough,
funny and scary ... Hypnotic and charming ... Painterly, he sets
words against one another so their meanings seem to pool and bleed,
making something new' Independent on Sunday
P>>
The objective of advertising is to change the behaviour of the
consumer so they purchase more of the product. That, at any rate, is
the theory. But Jimmy Lyle may have taken things a bit too far with
his controversial strategy for the UK launch of Kwench! When the new
orange soft-drink hits the streets, it triggers a series of events he
could not have anticipated. Certainly he never dreamed it would plunge
him into the twilight world of synchronised swimming. Nor did he think
it would end in murder ...<
