Book description
What makes a winner? Why do some succeed both in life and in
business, and others fail? And why do a few individuals end up
supremely powerful, while many remain powerless? Are men more likely
to be power junkies than women?
The 'winner effect' is a term used in biology to describe how an animal
that has won a few fights against weak opponents is much more likely to
win later bouts against stronger contenders. As Ian Robertson reveals,
it applies to humans, too.
Success changes
the chemistry of the brain, making you more focused, smarter, more
confident and more aggressive. The effect is as strong as any drug. And
the more you win, the more you will go on to win. But the downside is
that winning can become physically addictive.
By understanding what the mental and physical changes are that take
place in the brain of a 'winner', how they happen, and why they affect
some people more than others, Robertson answers the question of why some
people attain and then handle success better than others. He explains
what makes a winner - or a loser - and how can we use the answers to
these questions to understand better the behaviour of our business
colleagues, employees, family and friends. to be successful and
achieve at an optimal level? Professor Robertson has masterfully
synthesized cutting edge social, cognitive, and developmental
psychology, as well ?as neuroscience with fascinating stories of notable
people in the public eye to answer this question. Thoroughly researched
and engagingly written by an international scholar, once you begin
reading ?this book it will be difficult to put down. Whatever your
profession, this remarkable book will most assuredly resonate with you
A neuroscientist and trained clinical psychologist, Ian Robertson is an
international expert on neuropsychology. Currently Professor of
Psychology at Trinity College Dublin, and formerly Fellow of Hughes
Hall, Cambridge, he holds visiting professorships at the University of
Toronto, University College London and the University of Wales. Ian is a
member of the Royal Irish Academy and has published over 250 scientific
articles in leading journals. He is also author and editor of ten
scientific books, including the leading international textbook on
cognitive rehabilitation, and three books for the general reader (see
backlist below). He is a regular keynote speaker at conferences on brain
function throughout the world.
