Book description
Setting up a Successful Photography Business is a practical and
essential handbook for anyone who wants to be a professional
photographer. Written by the owner of a successful photography agency,
it is packed full of helpful information and invaluable advice from not
only the author but also many leading photographers and commissioners
working in all areas of the industry today. This book includes all the
essentials- how to prepare the best portfolio and website; how to market
yourself and get clients; how to cost and produce shoots; how to find
representation; how to finance and run your business; how to deal with
contracts and legal obligations plus much more. It also contains lots of
useful checklists, charts and handy business templates- everything you
need to know to get your own photography business off to flying start.
A very good book using the input of working professionals well. I can
thoroughly recommend it both to students and many professionals who
would find it very useful in their business practice. -- Terry Sims,
Fhea Course Manager: Foundation Degree & Hnc Photography City &
Islington College By the end of reading Setting Up A Successful
Photography Business I found it to be very informative, helpful and
inspiring, with things that I have missed or did not fully understand
before. It is presented clearly and written in easy to understand
terminologies for anyone that are looking into a career of commercial or
editorial photography, but the business discipline is universal to all.
I think this book has enough information to get you off the starting
line, and pointing you in the right directions, saving you a lot of time
what and where you should go and do next. Sunny Lau, Director and
Photographer, www. forty-forty. com/ I was unsure of where to begin in
setting up my own business before but after reading through 'Setting Up
A Successful Photography Business' I'm much more confident in knowing
the steps I need to take. It's an extremely informative, easy to read
book with varied topics covering all areas of starting up a business
from the legal side of your career, financing and approaching
companies/agencies to building your portfolio and marketing your
business. The well-arranged chapters also make it effortless to jump to
a particular section if need be. The inclusion of tips and quotes from
working photographers adds depth to the book by giving genuine and up to
date advice which I found to be very useful. I'd definitely recommend it
to anyone wanting to make a career out of photography. Siobhan Stewart,
Photographer (www. siobhanstewart. com) Lisa Pritchard has been
working with and advising professional photographers for more than two
decades. Starting her career at a well known photo library, she went on
to establish herself as one of the UK's leading photographers agents and
stills producers, setting up her own agency, LPA ( Lisa Pritchard
Agency) in 2001. Lisa is a frequent guest speaker at photography
colleges and seminars, a regular judge of photography competitions and a
well known contributor to the trade press. More information can be found
on her at www. lisapritchard. com.
