Book description
The must-have guide traditional and emerging TV funding models and the
creative new funding methods that are being developed and exploited by
social media-savvy documentary filmmakers. Each chapter covers a
different form of funding and combines advice from industry insiders -
producers, buyers, specialist media agencies and corporate funding
bodies - and entertaining case studies that illustrate the benefits and
pitfalls of each method. With practical tips, case studies and advice it
reveals what grantors, brands and NGOs are looking for in a pitch (they
all have different needs and expectations), and the cultural differences
that can trip up the unwary producer. Funding examples range from
blue-chip TV documentaries, such as Planet Earth, which was co-funded by
the BBC, Discovery NHK and CBC to The TV Book Club (More 4), which is
funded by Specsavers opticians; from Lemonade Movie, which harnessed the
power of Twitter to source free equipment and post-production resources
etc. Readers discover: 1. The difference between co-productions,
pre-sales and acquisitions; 2. How to develop and pitch advertiser
funded programming; 3. The new rules on UK product placement 4. Where to
hunt for foundation and grant funding and how to fill in those fiendish
application forms; 5. The power of crowd-funding and how to harness the
internet to help you fundraise; 6. How to sniff out grants and funds
held in non-film focused organisations such as the Wellcome Trust; 7.
Why corporations are keen to fund your documentary and how to get them
to part with their money without giving up your editorial control;
Nicola Lees has developed documentaries, docudramas, multiplatform and
reality programmes for network and cable channels, including the BBC and
Discovery, Travel Channel, National Geographic and TLC in the USA.
Nicola consults for international clients and is editor of www. tvmole.
com dedicated to factual development.
