Book description
These days, we all need the ability to argue a case effectively in
writing. Drawing on his long experience as a leading copywriter, Lindsay
Camp shows how it's done-whether the 'end product' is a glossy magazine
ad, a new business proposal, a page for the company website, or just a
hasty email to your boss. Engaging, entertaining and-as you'd
expect-highly persuasive, Can I Change Your Mind? will change the way
you think about the words you use for ever. 'This is a cunning, masterly
and hugely readable book. You'll learn at least as much from how he
writes as from what he writes about-and that's saying a great deal.'
Jeremy Bullmore (columnist for Campaign, Management Today and The
Guardian) 'I hope it's read by every marketing manager, sales director,
customer relations officer and chief executive in the land.' Jeremy
Bullmore 'A masterpiece in persuasive writing.' Management Today,
(September 2007) Lindsay Camp has been a freelance writer for over 20
years. He began his career at J Walter Thompson, one of the UK's largest
advertising agencies. He has been invited three times to judge the
'Writing for Design' category in the D&AD Awards, the advertising
and design industry's Oscars. He has also-uniquely-been nominated twice
in one year for the silver award in this category.
