Book details

Book description

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Your relationship with your customers is probably one of the most important you'll ever have. No business can survive without them, but reaching customers in the first place is a big challenge for small companies. This revised edition offers invaluable advice on: Understanding your customers; Asking for feedback...and learning from it; Creating a customer service strategy; Hiring the right people; Setting up and implementing complaint processes; Adding a personal touch; Being creative...But making sure you can deliver; Learning from your competitors. 'a great little package' The Bookseller Avril may have danced her way to success with the Tiller Girls, but as a mother, hotelier, award-winning businesswoman and international speaker, she has demonstrated a true business personality and dynamic leadership. She is Vice President of BAWE (British Association of Women Entrepreneurs); founder and organiser of a regional women's network; a regular speaker for national organisation everywoman; and an active member of the prestigious Institute of Directors.