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Book description

Research shows that roughly half of all start-up businesses fail within the first three years, and the majority of failures happen because business owners aren't prepared enough to deal with the challenges that can affect them. In other words, they haven't done enough planning. Creating a business plan should be one of the first things you do when you think of starting up a company, and it's an important document to turn to time and again as your business develops - especially in these difficult financial times. Accessible and easy to read, the Good Small Business Planning Guide shows readers how to: Plan their business strategy Pitch their plan to raise funds Spot problems in advance and work out how to deal with them Update and refresh the plan for different audiences John Kirwan is a business consultant with the SPS network (www. talktosps. com), which helps small businesses develop successful strategies for growth. Previously, John spent over 20 years at Lloyds TSB, where he was a director within the business banking division, specialising in strategy development, operations and change management. John speaks regularly in the UK and overseas on leadership, self-development and personal effectiveness.