Book description
Looking after 'The Environment' should be straightforward - no-one
wants to destroy the world. And yet in every 'green' area we are
either failing to take the essential steps to prevent destruction of
the planet or are being deceived - often by ourselves. By using the
scalpel of eco-logic it is possible to open up the reality beneath the
layers of confusion and deception, turn recognized situations inside
out, identify hidden agendas in the so-called Experts, and come up
with real solutions to our green problems.
Examining issues such as Climate Change Sceptics, Celebrity greens
and the charity gig bandwagon, 'Fair' trade, Organics, Renewable
energy, Recycling, Carbon offsets, Sustainability and much more,
ECO-LOGIC is a book to shake up the green movement and give it a new impetus.
Brian Clegg
read Natural Sciences at Cambridge, specialising in experimental
physics. He spent a year at Lancaster University gaining a second MA in
Operational Research and then joined British Airways, where he worked
for 17 years on a wide range of projects. In 1994 he launched a new
career providing creativity consultancy to corporations and writing for
magazines and books. His clients have included BA, Smith Kline Beecham,
the BBC, the Treasury and the Met Office. He is a Fellow of the Royal
Society of Arts. He is also the editor of the successful www.
popularscience. co. uk book review site. Brian Clegg lives in a
Wiltshire village with his wife and two children.
