Book description
People spend a fortune on their bodies, their faces, their hair,
their clothes. Cosmetics, plastic surgery, diets, gym membership -
everyone's trying to be more attractive. But there's an easier way to
become a beautiful person. It doesn't have to be physical. No matter
how you look, if you have a mind that's fascinating, creative,
exciting - if you're a good thinker - you can be beautiful.
And being attractive doesn't necessarily come from being intelligent
or highly-educated. It isn't about having a great personality. It's
about using your imagination and expanding your creativity. And it's
when talking with people that we make the greatest impact. A person
may be physically beautiful, but when speaking to others a dull or
ugly or uncreative mind will definitely turn them off.
In clear, practical language, de Bono shows how by applying lateral
and parallel thinking skills to your conversation you can improve your
mind. By learning how to listen, make a point, and manoeuvre a
discussion, you can become creative and more appealing - more beautiful.
Dr Edward de Bono is widely regarded as the leading world authority
in the direct teaching of creative thinking. He was a Rhodes Scholar at
Oxford and has had appointments at the universities of Oxford,
Cambridge, Harvard and London. He has written 63 books with translations
into 37 languages. Dr de Bono is the originator of the term 'Lateral
Thinking' and now has a network of 923 trainers in 28 countries around
the world teaching his methods in business. His intruction in thinking
has been sought by leading corporations such as British Telecom, IBM,
Motorola and Prudential.
