Book description
The world is full of problems and conflicts. So why can we not solve
them? According to Edward de Bono, world thinking cannot solve world
problems because world thinking is itself the problem. And this
is getting worse: we are so accustomed to readily available
information online that we search immediately for the answers rather
than thinking about them. Our minds function like trying to drive a
car using only one wheel. There's nothing wrong with that one wheel -
conventional thinking - but we could all get a lot further if we used
all four...
De Bono examines why we think the way we do from a historical
perspective and uses some of his famous thinking techniques, such as
lateral thinking, combined with new ideas to show us how to change the
way we think. If we strengthen our ability and raise our thinking
level, other areas of our life - both personal and business success -
will improve.
De Bono is the master of the original big 'concept' book and his
enticement to us to use our minds as constructively as possible should
appeal to a whole new generation of fans.
Edward de Bono studied at Christ Church, Oxford (as a Rhodes
Scholar). He also holds a Ph. D from Cambridge and an MD from the
University of Malta. He has held appointments at the universities of
Oxford, London, Cambridge and Harvard.
In 1967, de Bono invented the now commonly used term 'lateral
thinking' and, for many thousands, indeed millions, of people
worldwide, his name has since become a symbol of creativity and new
thinking. He has written numerous books, which have been translated
into 34 languages, and his advice is sought by Nobel laureates and
world leaders alike.
