Book description
Betfair is the world's leading online betting exchange. Launched in
2000, its annual revenues reached £145m in 2006. In the last year,
Betfair has more than doubled its number of registered users. Since the
first edition of the book was published, the total number of Betfair
websites has risen to 18, and an Australian exchange has launched. The
services Betfair offer have also expanded, including a telephone betting
operation and new games including poker, blackjack and baccarat.
This is the definitive insider's guide to playing - and winning - on
Betfair. Written by Betfair insiders it gives you the full picture of
how Betfair works; it explains the terms and jargon, helps you get
started on the site, introduces every type of play - including poker
and the Betfair Casino - and offers tips and insider know-how that
both newcomers seasoned Betfair punters can use to maximise returns.
Alex Gowar is the Head of Brand Marketing at
Betfair. A punter for 15 years, he joined Betfair in 2002 when it
employed about 100 people and has watched in amazement as it has grown
into a global business employing well over a thousand people. During
that time he has written and produced more ads, emails, websites, and
TV commercials than he dares remember.
Jack Houghton was the Head of Horseracing Communications at
Betfair. He has been a life-long punter and jumped at the chance to
work at Betfair when offered a job there in 2004. In 2007, he left the
business to follow his dream of training racehorses full-time. He also
works as a freelance journalist, writing about horseracing and
betting. He won the Martin Wills Award for racing journalism in 2002.
