Book description
The fast and easy way to start and run an online business
Starting an online business is no longer a novelty. It's a fact of
life for individuals and established companies alike. The good news is
that e-commerce and the practice of selling goods and services through
a Web site and is not only here to stay, but it's thriving. More good
news is that the steps required to conduct commerce online are well
within the reach of ordinary people, even if you have no business
experience. All you need is a good idea, a bit of start-up cash,
computer equipment, and a little help from the practical, hands-on
information in Starting and Running an Online Business For Dummies.
With strategies to help you identify your market, design your
website, choose services, trade securely, boost sales, and stay ahead
of the competition; Starting and Running an Online Business For
Dummies is just what you need to succeed. You'll discover how to
open an online business in ten easy steps, how to select the right web
host and design tools, why giving your e-business site structure and
style is vital, techniques on attracting and keeping customers, and
much more.
- Advice on how to get your business on the Web quickly and economically
- Completely revised and updated
- Includes the latest information on web hosting, search engine
optimization, pay-per-click advertising, harnessing the power of
social media marketing, and more
Whether you're a budding entrepreneur or a small business owner looking
to expand your business online, this up-to-date and easy-to-follow guide
covers all the essentials you need to know to get on the Web quickly and
economically, without all the technical jargon and hype bogging you down.
Kim Gilmour
is a business and technology journalist specialising in web hosting,
social media and promotion. She has written for
Which? Computing
magazine,
Web User and Internet Magazine
and is the author of
Digital Photography for the Older & Wiser
.
Dan Matthews is editorial director of Casis Media and co-author
of Starting a Business on eBay. co. uk For Dummies.
Greg Holden is the author of over 25 books including eBay
PowerUser's Bible.
