Book description
It's a fact that companies so far have only scratched the surface of
what can be achieved with social media.
Whatever continent, industry, company size, current degree of social
media adoption or your job title, the purpose of this book is to
inspire you to see how you can raise the bar further to reap new
rewards. It will give you the tools to make a difference to your
organisation's social media strategy development and delivery going forward.
In addition it will also give you more intellectual support and
confidence to discuss social media on a higher level with peers,
inspire colleagues or negotiate and create support for increased
investments from your leadership team.
In The Social Media MBA editor Christer Holloman has crowd
sourced 15 thought leaders from 4 continents to offer an exceptional
educational programme written for experienced social media
professionals just like you.
In addition, learn through cases studies produced by the social
leaders at these brands:
ARM by Kerry McGuire Balanza - Director of Strategic Marketing
Aviva by Jan Gooding - Global Brand Director
Dell by Stuart Handley - Communications Director
Evans Cycles by Will Lockie - Head of Social Media
GlaxoSmithKlein (Ribena) by Verity Clifton - Brand Marketing Manager
Kodak by Madlen Nicolaus - Social Media Manager
Phillips by Hans Notenboom - Global Director B2B Online
Sage by Cath Sheldon - Online PR Specialist
There is more, connect with the co-authors and other readers by
joining The Social Media MBA Alumi group, visit http://www.
socialmedia-mba. com or search or the group on LinkedIn to stay
updated on the latest, ask questions or join the discussions.
Christer Holloman, is Head of Product/VP
Commercial Strategy at The Digital Property Group. He is a Sky News
Reporter and regular panel expert commentator for Sky News. He has
just received an accolade from the London Evening Standard as
"one of London's Top 25 Most Influential Individuals within
New Media", as well as Industry Winner of The
Telegraph's Digital Award for 2011.
