Book description
Shows how the design process can be successfully applied to satisfy
market needs and trends
Fashion design seems to be a glamorous mystery for which only the
fortunate few have sufficient talent to succeed. In reality,
commercially successful results can be achieved if the right processes
are followed in the early design process.
Fashion Design sets out basic principles and exercises in order
to make fashion design a logical process, providing a framework from
which they can expand your skills steadily.
Fashion Design, 2nd Edition:
- Shows how the design process can be successfully applied to
satisfy market needs and trends
- Has a problem solving approach, with practical design projects
and portfolio exercises to encourage readers to develop their
innovation, experimentation and versatility
- Pays special attention to computer-aided design (CAD) and
employment opportunities, including an overview of what is
involved in studying and becoming a designer in the contemporary
fashion industry.
Kathryn McKelvey is a Reader at Northumbria
University, in the School of Design. She teaches drawing and visual
communication to Motion Graphics and Animation students, but fashion
remains a key component for her own research. Kathryn has worked in
the fashion forecasting industry in New York as an illustrator and designer.
Janine Munslow is the head of fashion at Northumbria
University. Previously, Janine worked as a fashion and textile
designer in London, before setting up her own design label
partnership, Guerilla Farm, wholesaling in Europe, USA and the Far
East, and with established fashion outlets in London.
