Book description
Practical advice for managers on how the Web and social media can
help them to do their jobs better
Today's managers are faced with an increasing use of the Web and
social platforms by their staff, their customers, and their
competitors, but most aren't sure quite what to do about it or how it
all relates to them. Organizations Don't Tweet, People Do
provides managers in all sorts of organizations, from governments to
multinationals, with practical advice, insight and inspiration on how
the Web and social tools can help them to do their jobs better. From
strategy to corporate communication, team building to customer
relations, this uniquely people-centric guide to social media in the
workplace offers managers, at all levels, valuable insights into the
networked world as it applies to their challenges as managers, and it
outlines practical things they can do to make social media integral to
the tone and tenor of their departments or organizational cultures.
- A long-overdue guide to social media that talks directly to
people in the real world in which they work
- Grounded in the author's unparalleled experience consulting on
social media, it features eye-opening accounts from some of the
world's most successful and powerful organizations
- Gives managers at all levels and in every type of organization
the context and the confidence to make better decisions about the
social web and its impact on them
Euan Semple is one of the few people in the world
who can turn the complex world of the social web into something we can
understand. And , at the same time, learn how to get the most from it.
Ten years ago, while working in a senior position at the BBC, Euan
was one of the first to introduce what have since become known as
social media tools into a large, successful organisation. He has
subsequently had five years of unparalleled experience working with
organisation such as Nokia, The World Bank and NATO.
He is a one-man digital upgrade option for us all to download.
This world is changing fast, but he makes sense of it because he
understands that the core basics remain the same: community, learning,
and interaction. he is a maser story-teller who offers a host of
practical tales about how this new world can work for real people in
the real world.
