Book description
The communication aspect of leadership - to actively engage your
followers and achieve understanding and motivation whilst making the
message memorable - has never been more important. Using vivid lessons
and examples from spheres outside business organization,
The Persuasive Leader
explores the leader's role as a communicator and teaches the
fundamental principles of successful leadership.
This book provides
insights and principles about persuasive leadership from a broad range
of human experiences. It draws on examples of persuasive leaders and
persuasive leadership principles from the performing arts, the fine
arts, literature, philosophical writings, and biography. The authors
use their unconventional material to explore themes such as moral
leadership, toxic leadership, learning from failures, 'distributed'
leadership, leading for results and the leader as a mentor and counsellor.
Leaders described in The Persuasive Leader:
Abraham Lincoln, Jack Welch, Cleopatra, Teddy Roosevelt, Alexander
the Great, Rachel Carson, Joshua Chamberlain, Governor John Winthrop,
Barack Obamma, Steve Jobs, Henry V, Julius Caesar, John Quincy Adams,
Dwight Eisenhower, Susan B. Anthony, Elizabeth Cady Stanton, Huey
Long, Napoleon, Ghandi, Sam Walton, Archbishop Sean O'Malley, Benjamin
Franklin, Franklin Roosevelt, Jim Sinegal, Dolly Madison, James Jones,
Clarence Darrow, William Harvey, Ronald Reagan, Fletcher Christian,
Thomas Jefferson, Nelson Mandela, Charles McCormick, George
Washington, Oprah Winfrey, Joan of Arc, John Kennedy, Herbert Hoover,
Christopher Columbus, Anita Roddick, John DeLorean, Ronald Reagan,
Margaret Thatcher, and others less well known persuasive leaders such
as Anne Sullivan, TS Lin, Maria Galantry, Dorothy Collins, Scott Nash,
Jane Hughes, William Barnes.
