Book description
A unique approach to today's hottest new job in social media
Today's social community managers use social media platforms and act
as brand evangelists and community advocates. From creating viral
content to crisis communication to leveraging community content,
social managers manage online social communities and deal with what
comes. Luckily, The Complete Social Media Community Manager's
Guide: Essential Tools and Tactics for Business Success is the
perfect resource for how to do this increasingly high-profile and
crucial job. The book features proven tactics and techniques for
effective management and includes more than 40 field-tested tools and
templates.
If you're a social community manager, learn how to grow a community
and achieve the results you need. Topics include a detailed guide to
today's social media platforms, how to organize and successfully share
content, using metrics and reporting, and more.
- Helps social media community managers develop, cultivate, and
convert their social media communities
- Does a deep dive into today's crucial social media platforms
- Provides a complete toolkit of over 40 field-tested tools and
templates on everything from how to craft a plan to developing an
editorial calendar, tracking results, and more
- Explains how you can organize and successfully share content
among your target community and how to leverage that content to
further amplify your message
The Complete Social Media Community Manager's Guide: Essential
Tools and Tactics for Business Success is a must-have resource
for one of the hottest new careers in today's social world.
Marty Weintraub is CEO of aimClear®, an Inc. 500-honored search
and social marketing agency whose community management training
credits include Intel, Siemens, Tektronix, United Health Group, and
others. Marty is also the author of Killer Facebook Ads and
regularly speaks at SES, SMX, Pubcon, and other conferences. Lauren
Litwinka is an Online Marketing Account Manager and Publications
Manager at aimClear, with expertise in community management, online
journalism, holistic social befriending, and content syndication. She
writes a monthly column for Search Engine Land, and both
authors contribute to the aimClear blog, which was named one of
Technorati's Top 10 Small Business Blogs and one of PRWeb's 25
Essential PR Bloggers You Should Be Reading.
