Book description
The first edition of BANK 2. 0Â-#1 on Amazon's bestseller list
for banking and finance in the US, UK, Germany, France, and Japan for
over 18 monthsÂ-took the financial world by storm and became
synonymous with disruptive customer behaviour, technology shift, and
new banking models.
In BANK 3. 0, Brett King brings the story up to date with the
latest trends redefining financial services and paymentsÂ-from the
global scramble for dominance of the mobile wallet and the
expectations created by tablet computing to the
operationalising of the cloud, the explosion of social
media, and the rise of the de-banked consumer, who doesn't
need a bank at all.
BANK 3. 0 shows that the gap between customers and financial
services players is rapidly widening, leaving massive opportunities
for new, non-bank competitors to totally disrupt the industry.
"On the Web and on Mobile, the customer isn't kingÂ-he's
dictator. Highly impatient, skeptical, cynical. Brett King
understands deeply what drives this new hard-nosed customer. Banking
professionals would do well to heed his advice."
Gerry McGovern, author of Killer Web Content
Brett King is a strategic advisor to the financial services
sector and the founder of the International Academy of Financial
Management, a professional association focused on financial services.
He is an International Judge for the Asian Banker Retail Excellence
Awards and for the Middle-East Business Achievement Awards.
A regular speaker at the top global conferences for financial
services, King is an acknowledged expert on wealth management,
customer experience, and retail channel distribution strategy. He
publishes regularly in his role as industry advisor on Huffington
Post (Business News), Internet Evolution, and his personal blog,
Banking4Tomorrow. com.
King is the founder of the world's first mobile direct bank,
Movenbank. He also runs UserStrategy, a boutique consultancy focused
on improving customer interaction for leading financial services,
companies and businesses. He previously led the Asia division for
Modem Media/Digitas (part of the Publicis Groupe) and the E-Business
service line for Deloitte (Financial Institutions Industry focus). His
clients include HSBC, Citigroup, UBS, Standard Chartered, Abu Dhabi
Commercial Bank, Emirates NBD, BNP Paribas, and more.
