Book description
Launching a business in China? Give yourself a "second mover
advantage." China-bound entrepreneurs and small business owners:
learn from experienced China hands before you bring your business to the
world's largest and most dynamic consumer market.
Preparing to manage a small business in China, the world's largest, most
dynamic consumer market? Hundreds of thousands of other international
businesspeople are too, but only a small percentage of them will succeed
in bringing their start-up dreams to life in the Middle Kingdom.
Give yourself a huge head-start by learning directly from experienced
China pioneers. CHINA ENTREPRENEURS delivers street-tested advice on
launching, growing, and operating your own business in China. Authors
Juan Antonio Fernandez, professor of Management at the China Europe
International Business School, and Laurie Underwood, accomplished
journalist and Director of External Communications at CEIBS, use their
combined 26 years of China experience to interview 40 successful
international entrepreneurs who have launched and built businesses in China.
These entrepreneurs share their first-hand advice, anecdotes and best
practices in tackling the key challenges of winning in the China market,
from negotiating with government and winning necessary start-up
approvals, to hiring and keeping the right staff, to collecting payments
and to safeguarding intellectual property. In addition, the experiences
of the entrepreneurs will be juxtaposed against insights from
experienced China consultants who assist start-ups in operating in
China. Thus the book will balance extensive, on-the-ground business
advice against the insights of consultants who have risen to prominence
in the China business environment by advising SME business operators on
succeeding in China. Juan Antonio Fernandez
is currently a Professor at China Europe International Business School
(www. CEIBS. edu
) in Shanghai. Prof. Fernandez earned his Ph. D. from IESE (Spain) in
1997. He is frequently invited to give presentations on how to manage
business enterprises in China and has clients in China, South Korea,
Japan, Spain, Italy, France and the UK. His work has been published in
Harvard Business Review
(Spain), Business Week-China, Organizational Dynamics, Business
Strategy Review,
and the Asian Case Research Journal.
He has written three books. The first one,
China CEO
published by John Wiley & Sons, is based on interviews with 20 CEOs
of multinationals in China. His second book,
China's State Owned Enterprise Reforms: An Industrial and CEO Approach,
was published by Routledge, UK. The Third book
China CEO: A Case Guide
was published by John Wiley & Sons.
Laurie Underwood has worked as a business journalist, editor,
and writer in greater China since 1990. She spent 11 years covering
business, news, politics, and social issues in Taiwan for media groups
including Economist Intelligence Unit, AsiaWeek, and ICRT radio
station. In 2001, she relocated to Shanghai following a wave of
business interest in China's fastest developing commercial center.
After receiving her Masters in Business Administration from the China
Europe Business School (CEIBS) in Shanghai in 2003 (now ranked 11th
worldwide for its MBA Programme by the Financial Times), she
became Communications Director for the American Chamber of Commerce in
Shanghai, which is the largest AmCham in the world. In 2006, she
authored China CEO, Voices of Experience from 20 International
Business Leaders, published by John Wiley & Sons. Since the
release of China CEO, she has given numerous talks on doing
business in China to business associations, TV and print media in her
native US as well as in China and Southeast Asia. Laurie now works as
Director of External Communications & Development for CEIBS. When
not working, she spends her free time distance running or studying
languages (now learning Nepali) and Latin dance.
