Book description
A campaign to prepare Americans for their futures
Transform Tomorrow investigates why so many Americans are at
risk of out-living their savings. Author Stig Nybo draws inspiration
from successful behavior change campaigns to identify the drivers of
change-context and beliefs-and how they can be successfully employed
to boost retirement savings rates. While the retirement savings
industry increasingly embraces the contextual drivers of behavior,
very little is being done to shape our beliefs to start saving smarter
and sooner. Nybo suggests a retirement readiness campaign to inspire
and enlist the support of individuals, employers, industry,
government, and the media.
- Explains how society can transition from treating 401(k) as a
voluntary benefit to the basis upon which each individual who wants
to or needs to can retire comfortably.
- Details a national, coordinated retirement readiness campaign,
along the lines of successful Public Service Advertisements-like
"The Crying Indian" and Rosie the Riveter-that will help
change behavior and re-shape the culture of our nation
- Makes a call to action for such a campaign
Retirement in America is endangered, but Transform Tomorrow
shows a path back from the brink.
Stig Nybo is the President of Pension Sales and Distribution at
Transamerica Retirement Solutions, a top U. S. retirement plan
provider. Transamerica Retirement Solutions serves more than 3 million
retirement plan participants. He also serves on the board of the
Transamerica Center for Retirement Studies, a nonprofit corporation
and private foundation that is dedicated to conducting research and
educating the public on emerging trends surrounding retirement
security in the United States.
Liz Alexander, PhD, is a writer, consultant, and business book
strategist who teaches strategic communications for The University of
Texas at Austin's Professional Development Center. She is a former
freelance journalist and the author of 14 books.
