Book description
A one-page tool to reinvent yourself and your career
The global bestseller Business Model Generation introduced a
unique visual way to summarize and creatively brainstorm any business
or product idea on a single sheet of paper. Business Model You
uses the same powerful one-page tool to teach readers how to draw
"personal business models," which reveal new ways their
skills can be adapted to the changing needs of the marketplace to
reveal new, more satisfying, career and life possibilities. Produced
by the same team that created Business Model Generation, this
book is based on the Business Model Canvas methodology, which has
quickly emerged as the world's leading business model description and
innovation technique.
This book shows readers how to:
- Understand business model thinking and diagram their current
personal business model
- Understand the value of their skills in the marketplace and
define their purpose
- Articulate a vision for change
- Create a new personal business model harmonized with that
vision, and most important, test and implement the new model
When you implement the one-page tool from Business Model You,
you create a game-changing business model for your life and career.
Tim Clark is a professor of business,
multimillionaire entrepreneur and author. He was editor of the
international bestseller Business Model Generation. As a
psychology major at Stanford University, Clark developed a keen
interest in vocational counseling. Following the sale of his latest
company, Clark devoted himself exclusively to teaching and writing,
focusing on his "entrepreneurship for everyone" approach to
personal career development.
Alexander Osterwalder, PhD is an international speaker,
workshop facilitator and strategy consultant. He writes a popular blog
on business model innovation at www. businessmodelalchemist. com.
Yves Pigneur, PhD, is a professor of business at the University
of Lausanne, Switzerland.
