Book description
Leadership principles from a master of the business turnaround
In Reinvent, renowned CEO and business leader Fred Hassan
explains how to transform a struggling business into a raging success
by reinventing the culture, attitude, and behaviors of organizations
and people. Leaders who want to change cultures and individuals need a
cool head, a clear vision, and a well-refined ability to inspire that
change. Here, Hassan explains how a productive organizational culture
leads to real success.
The first part of the book focuses on how you, as a leader, can
unleash your full powers by learning to be authentic, purposeful, and
connected with your organization. The second part of the book focuses
on groups, how to lead them, how to be a role model for the effort you
expect, and how to keep winning and innovating. Taken together, these
principles fuel smarter strategies, more effective execution, and
better governance.
- Features practical, proven guidance appropriate for every business
leader in any industry
- Ideal for corporate executives, managers, team leaders, human
resources professionals, board members, and consultants
- Written by a renowned public speaker and former CEO known for
turning around struggling companies
Revealing how you can make culture your secret weapon,
Reinvent is the perfect tool for business leaders in highly
competitive industries.
Fred Hassan is a Partner and Managing Director with the private
equity firm, Warburg Pincus. He is also Chairman of Bausch + Lomb, as
well as board member of Time Warner and Avon where he became
non-executive chairman on January 1, 2013. Hassan is the former
Chairman of the Board and Chief Executive Officer of Schering-Plough
Corporation. Prior to joining Schering-Plough in April 2003, Hassan
was Chairman and Chief Executive Officer of Pharmacia CorporationÂ-a
company that was formed in March 2000 as a result of the merger of
Monsanto and Pharmacia & Upjohn. Hassan joined Pharmacia &
Upjohn as Chief Executive Officer in 1997. Previously, Hassan was
Executive Vice President of Wyeth, formerly known as American Home
Products, with responsibility for its pharmaceutical and medical
products business. He was elected to Wyeth's Board of Directors in
1995. Earlier in his career, Hassan spent 17 years with Sandoz
Pharmaceuticals (now Novartis) and headed its U. S. pharmaceuticals business.
Hassan received a B. S. degree in chemical engineering from the
Imperial College of Science and Technology at the University of London
and an MBA from Harvard Business School.
