Book description
How a new generation of outlaw salespeople are rewriting the rules
Outlaw is a guide to what really works in the sales
environment. Packed with fresh on-the-ground insights, powerful true
stories, bold strategies, and unconventional approaches to selling, it
explains how the best salespeople defy the conventional wisdom to
achieve stunning success. But it's not just for salespeople. Since we
all sell something in one form or another-even ideas-Outlaw is
the sales guide for the salesperson in each of us.
Outlaw explains that the world's best salespeople don't just
sell; they fight for a worthy cause. They don't just pitch the
customer; instead, they reframe the customer's and the market's
expectations, delivering unique experiences that build value and
inspire satisfaction, loyalty, and repeat business. In Outlaw,
author and sales expert Trent Leyshan uses straightforward
explanations and inspiring case studies to reveal the tools, traits,
and skills used by the world's most dynamic and successful sales professionals.
- Includes effective sales practices for salespeople, as well as
account managers, business leaders, consultants, marketers,
advertisers, and entrepreneurs
- Features proven techniques for overcoming personal limitations,
understanding what customers want, and becoming a more passionate,
inspiring sales professional
- Written by a sales expert and trainer whose clients include many
of Australia's most successful sales-driven firms
Perfect for anyone who works in sales or wants new ways to influence
colleagues and customers, Outlaw offers effective strategies
and a fresh approach to selling that really works.
Trent Leyshan is the founder of BOOM!, an international
sales development company working with some of the world's most
dynamic organisations. Visit www. boomsales. com. au.
