Book description
Marketing guru Philip Kotler and global marketing strategist Milton
Kotler show you how to survive rough economic waters
With the developed world facing slow economic growth, successfully
competing for a limited customer base means using creative and
strategic marketing strategies. Market Your Way to Growth
presents eight effective ways to grow in even the slowest economy.
They include how to increase your market share, develop enthusiastic
customers, build your brand, innovate, expand internationally, acquire
other businesses, build a great reputation for social responsibility,
and more. By engaging any of these pathways to growth, you can achieve
growth rates that your competitors will envy.
- Proven business and marketing advice from leading names in the
industry
- Written by Philip Kotler, the major exponent of planning through
segmentation, targeting, and position followed by "the 4 Ps
of marketing" and author of the books Marketing 3. 0, Ten
Deadly Marketing Sins, and Corporate Social
Responsibility, among others
- Milton Kotler is Chairman and CEO of Kotler Marketing Group,
headquartered in Washington, DC, author of A Clear-sighted View
of Chinese Marketing, and a frequent contributor to the
China business press
PHILIP KOTLER is one of the world's leading authorities on
marketing, and his writing has defined marketing around the world for
the past forty years. He is the author of Marketing Management
(14th ed.), Marketing 3. 0, Ten Deadly Marketing Sins, and
Corporate Social Responsibility, among others. He is also the
S. C. Johnson & Son Distinguished Professor of International
Marketing at Northwestern University's Kellogg School of Management.
The Financial Times ranked him the fourth most influential
management guru, and the Wall Street Journal ranked him the
sixth most influential business thinker.
MILTON KOTLER is Chairman of Kotler Marketing Group USA,
headquartered in Washington, DC, and Kotler Marketing Group China,
headquartered in Beijing and recognized as the #1 marketing strategy
consultancy in China. He is also author of A Clear-Sighted View of
Chinese Business Strategy and a frequent contributor to the
China business press.
If you think that companies can't grow in a low-growth economy,
Market Your Way to Growth will change your mind. Most
companies anchor their growth plans in one or two strategies, often
adopted before the world became so globalized and
technologically-advanced. Companies now need to examine all eight
strategies that might promise fresh growth. Is your company
innovative? Is your brand as strong as it could be? Are your customers
satisfied and loyal? Are you able to wrest share from competitors?
Have you moved into China, Brazil, or some higher growth markets? Have
you done acquisitions and built new alliances? Have you been winning
new customers by showing your deeply felt values? Have you partnered
with governments and NGOs on new projects? See what dozens of other
companies are doing to achieve higher growth in a low-growth world
economy or industry.
