Book description
Debunks the myths of the traditional rules of presentations
In today's commodity-based marketplace it is harder than ever to
differentiate even the most superlative services and products. The
sales presentation provides the most powerful opportunity to do so.
Make It All About Them reveals the truth behind the
traditional rules of presentations and offers sales professionals a
new way forward. It explains why focusing on three key points trumps a
presentation full of details, why plain English always wins over
jargon, why the audience doesn't need to know how important you are
but how important they are, and other effective tactics.
- Provides quick and useful concepts and tools to help salespeople
break through the "we have always done it this way"
mentality that is so prevalent in corporate America
- Author Nadine Keller is founding partner of Precision Sales
Coaching & Training with more than twenty-five years of
experience in sales and sales leadership coaching and consulting
This unique approach will allow you to deliver a winning presentation
every time by making it all about your audience.
NADINE KELLER is founding partner of Precision Sales Coaching
& Training. As director of sales training with JP Morgan Chase,
she developed a culture of best-in-class sales and marketing
behaviors, processes, and procedures, and launched the "learning
while doing" technique. Establishing Keller & Associates in
1998 and Precision Sales Coaching & Training in 2006, Nadine has
brought her proven coaching methods to a broader audience that spans
industries. Her firm has provided coaching and training for thousands
of sales professionals with measurable results.
