Book description
How to harness your passion, develop your platform, and build a
community of fans to sustain your micro-business
If you dream of launching your own business, but aren't sure what
that business should be, microDomination has the answer. This
new book from entrepreneur and communications guru Trevor Young, shows
you how to tap into your particular area of expertise and build a
small business around what you know and love. No matter what
particular subject you're knowledgeable in, from dog training to
cooking to financial planning, microDomination shows you how to
build a brand around yourself and turn that brand and expertise into
profits even from the comfort of your own home.
In the first part of the book, Young uses real-life examples to
introduce you to the businesspeople-or "micro mavens"-who
are living their dreams and earning money doing what they love. The
second part of the book reveals the nuts-and-bolts strategies and
tactics you can use to emulate their success and achieve your goal of "microdominating."
- Includes inspirational case studies and practical advice on
starting a micro-business based on your talent or expertise
- Features actionable guidance on using content marketing and social
media to grow your brand and business
- Written by a leading thinker in the fields of public relations,
marketing, and communications
If you're stuck in a dead-end job or just dream of turning your hobby
into a business, microDomination gives you a proven plan for
turning your passion into prosperity.
Trevor Young is a PR and social media specialist and keynote
speaker with a solid track record working with major blue-chip brands,
start-ups and fast-growth companies. In 2011, his blog PR Warrior was
named by SmartCompany. com. au as one of the 25 Best Business Blogs in
Australia. Visit www. trevoryoung. me or follow on Twitter @trevoryoung.
