Book description
Time-tested strategies for making the best possible pricing decisions
and gaining an unbeatable competitive advantage
Pricing is one of the most important-and difficult-marketing problems
companies face when launching new products. Unfortunately, the
research that goes into making optimal pricing decisions is a very
time-consuming process-unless, that is, you can afford to pay a
consultant or outside agency to do it for you. But if you're like most
small- to medium-sized business owners and managers, time and money
are two things you absolutely don't have to spare. Problem solved:
Written by a nationally recognized pricing expert, this book arms you
with proven strategies for guaranteeing that you'll never again leave
money on the table when determining prices. And you'll spend the least
possible time setting your more profitable prices.
- Packed with valuable worksheets and other valuable tools to help
guide your research and your pricing decision-making
- A goldmine of expert tips for pricing in any specialty market,
it offers a highly effective way to market your company's product
more effectively and profitably
- Shows you how to avoid making your competitors' pricing mistakes
and gain a powerful competitive edge in the process
- The author uses examples drawn from her years of consulting work
with companies large and small, including Food Network, American
Express Publishing, and Playboy
Dr. MARLENE JENSEN is a pricing strategy and marketing/new
business expert. Her decades of consulting work with companies, large
and smallÂ-including the Food Network, American Express Publishing,
and PlayboyÂ-are consolidated in this powerful book/website
combo. In addition to consulting, Dr. Jensen has performed pricing
tests for companies such as CBS Publishing, her own launches
(Sportswoman magazine, Ancillary Profits and Media
Marketing newsletters, and Jensen-Fann Publishers) and in numerous
academic research studies. Dr. Jensen has taught marketing and pricing
at Western Connecticut State University, and currently at Lock Haven University.
