Book description
The story of the company that was founded by the inventor of the snowmobile
In 1942, Joseph-Armand Bombardier invented the snowmobile and founded
his company to manufacture them. From its humble beginnings as an
entrepreneurial company in rural Quebec, led by an enterprising
inventor, Bombardier Inc. has emerged as a global leader in the
transportation industry. This book tells the fascinating tale of this
remarkably well managed company that has enjoyed spectacular growth in
its chosen markets through strong leadership and management strategy,
succession planning, strategic diversification, and turnaround and
acquisition artistry.
- The fascinating story of the world's largest rail manufacturer for
both railway and subway
- Reveals why Bombardier Inc. is a multi-faceted global company yet
nobody knows their name
- Written by Larry MacDonald the author of Nortel Network
The Bombardier Story shows how invention and entrepreneurship,
management and leadership, smooth succession planning, and turnaround
and acquisition built this global powerhouse.
Larry MacDonald is a business journalist whose columns have appeared
in the Montreal Gazette, Ottawa Citizen, Financial Post, Investor's
Digest of Canada, and other publications. Previously, he was an
economist with the Canadian federal government. He is also the author of
two other books, Outperforming the Market: A Case-Study Approach to
Selecting Investments (ECW Press, 1998) and Nortel Networks: How
Innovation and Vision Created a Network Giant (John Wiley & Sons,
2000).
