Book description
Grow the Core stands conventional wisdom about business growth on its
head and provides a proven formula for growing your business in
recessionary times.
These days, it′s a common belief among business leaders across
industry sectors that the best way to grow their businesses is to
expand into new markets. In reality, virtually all top-performing
companies achieve superior results through a leading position in their
core business. Unfortunately, there′s very little in the way of
practical advice on how to do this. Grow the Core shows you how
tofocus on your core business for brand success, with a program of
eight workouts road-tested by the author's consultancy, the brandgym.
The book provides inspiration, practical advice and proven tools
for building and strengthening your core business. It is packed with
case studies from brandgym clients, including Mars, Friesland Campina,
SAB Miller and Danone. The book features exclusive brandgym research,
in addition to front-line experience on over one hundred brand
coaching projects.
David Taylor is founder and Managing Partner of the brandgym, a
network of senior brand coaches that help teams create a clear brand
vision and the action plans to turn this into growth. Clients
include Sainsbury's, LVMH, Unilever, T-Mobile and SAB Miller.
David as been named one of the world's 50 leading marketing thinkers
by the CIM. He is the author of four successful books on branding
published by John Wiley: The brandgym, Brand Vision, Brand Stretch
and Where's the Sausage were all number 1 on Amazon's
branding books ranking. He also writes brandgymblog. com, one
of world's top 60 marketing blogs.
David started his career in brand management with P&G before
doing an MBA at INSEAD. He then started the Paris office of Added
Value in 1993 and grew it to 50 people, leaving to create the brandgym
in 2001, to spend more time on brand strategy, and less time bored in
board meetings.
david@thebrandgym. com
