Book description
Learn how to convert website visitors into customers
Part science and part art, conversion optimization is designed to
turn visitors into customers. Carefully developed testing procedures
are necessary to help you fine-tune images, headlines, navigation,
colors, buttons, and every other element, creating a website that
encourages visitors to take the action you seek. This book guides you
through creating an optimization strategy that supports your business
goals, using appropriate analytics tools, generating quality testing
ideas, running online experiments, and making the adjustments that
work.
- Conversion optimization is part science and part art; this
guide provides step-by-step guidance to help you optimize your
website for maximum conversion rates
- Explains how to analyze data, prioritize experiment
opportunities, and choose the right testing methods
- Helps you learn what to adjust, how to do it, and how to analyze
the results
- Features hands-on exercises, case studies, and a full-color
insert reinforcing key tactics
- Author has used these techniques to assist Fortune 500 clients
You Should Test That explains both the "why" and the
"how" of conversion optimization, helping you maximize the
value of your website.
Chris Goward is founder and CEO of WiderFunnel, the
conversion optimization agency that has improved marketing results by
up to 400% for such firms as eBay, Google, BabyAge. com, SAP,
Electronic Arts, Iron Mountain, Expensify, Hair Club, and many more.
Chris is recognized as a conversion optimization thought leader, has
an influential blog (WiderFunnel. com/blog), and speaks
internationally at such conferences as Search Engine Strategies,
Pubcon, eMetrics, Search Marketing Expo, European Conversion Summit,
IIMA, Conversion Conference, and Internet Marketing Conference.
